AI Insights
Harnessing AI to deliver 3x faster for Awaze
Godel partnered with Awaze to accelerate digital delivery, embedding Claude Code into engineering workflows to improve speed, reduce delivery bottlenecks and unlock greater efficiency across its digital platforms.
Godel provided specialist front‑end development and content management expertise, helping Awaze, a leading holiday rentals business, deliver quick, high‑impact enhancements in time for critical trading periods. A key focus of the engagement was to enable marketing teams to operate more efficiently by reducing reliance on development teams and improving the speed at which customer-facing content updates could be delivered.
Traditional Software Engineering delivery would have taken 6 months – using Claude, Godel delivered the outcome in 2 months.
By embedding agents directly into the workflow, the team were able to accelerate delivery, maintain code quality, and move faster without compromising on the architectural standards Awaze require.
The Claude-enabled workflows that Godel built reduced a six-month timeline to two months, ensuring Awaze’s platform had the enhancements needed, and the Awaze marketing team could execute ahead of their peak trading season. This also allowed Awaze to remove recurring third-party tool costs, further adding to the realised cost savings.
The result was a faster, more efficient model that combined AI-driven delivery with AI-Transformed engineering practices. The partnership with Godel has resulted in improved agility, reduced costs and strengthened ability to deliver customer-facing improvements at pace.

“Awaze has had a very positive experience collaborating with Godel, particularly in delivering considerable improvements to our marketing and SEO platform, built on Contentful and a modern micro-frontend architecture. The team was given an ambitious workload alongside a clear end-of-year objective to deliver meaningful improvements, and they approached this challenge with professionalism, energy, and a strong focus on outcomes.
Despite the scope and complexity of the work, the Godel team completed all agreed deliverables ahead of schedule and proactively took on additional work. This enabled Awaze to realise concrete benefits well before our peak trading season, directly supporting commercial performance. The quality of the work has been consistently high, with strong attention to detail, solid engineering practices, and solutions that conform to our long-term architectural direction.
Just as importantly, the Godel management and delivery teams have been excellent partners throughout the engagement. They are collaborative, pragmatic, and clear communicators, integrating into Awaze’s product-led, outcome-focused ways of working. The team integrated well with our internal product and technology processes, showing a strong understanding of how to work effectively in a cross-functional, agile workplace.” – Andy MacGilvery, Group Director of Engineering, Awaze.

“Our collaboration with Awaze is a fantastic example of what partnership should look like. Moving fast, delivering quality, and integrating seamlessly with one another’s ways of working. The team’s ability to get ahead of schedule and directly support Awaze’s peak trading season is something we’re really proud of, and we’re excited to see the partnership continue to grow.” – Jack Snelling, CSO, Godel.
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