AI Insights

The goal is to modernise and transform Naked Wine’s technology infrastructure to benefit both internal teams and their customers.

Godel Technologies, a leading software development company, announces its latest partnership with Naked Wines. The partnership will support Naked Wines’ ongoing commitment to innovating and transforming their technology.

The leading online wine retailer recognised the importance of staying ahead in an increasingly competitive market, Alice Hoult, Chief Digital Officer at Naked Wines explains. “Naked Wines has made a significant investment to strengthen our technology capabilities, and we looked for a technology partner that would become part of an embedded team and raise the standard of our technology.”

Digital transformation rooted in Personalisation and Agility

Through this collaboration, Godel will support the revitalisation of Naked Wines’ brand image and the evolution of its technical infrastructure. This includes embedding expert teams within Naked Wines, helping to integrate modern tools like advanced Customer Relationship Management (CRM) systems and Content Management Systems (CMS).

“We aim to ensure our internal teams have the tools they deserve to work with while also delivering the best possible experience to our customers,” Alice continues. “We plan to utilise Godel’s expertise in our back-end technology and integrate best-in-class third-party tools. The introduction of advanced tools has already delivered significant improvements in our internal operations, and these efforts will only continue to scale with Godel’s support.”

A key priority of the partnership is enhancing customer personalisation capabilities. By leveraging intelligent data insights, Naked Wines will be able to tailor wine recommendations, offers, and content based on individual customer preferences, behaviours, and feedback. This will enable customers to enjoy a wine-buying experience that feels tailored uniquely to them.

“We wanted a partner who would not only execute tasks but also be committed to shaping our vision. Godel’s ability to integrate with our teams through their intercultural sessions and provide the right tools and strategies will enable us to achieve our goals, becoming a trusted partner in our journey.” Said Alice.

“As Naked Wines continues its digital innovation journey, Godel is proud to be a trusted partner in this process to drive real transformation. Our partnership will enable Naked Wines to stay at the forefront of the industry while ensuring their internal teams have the resources and support they need to thrive.” Gareth Ainsworth, CEO at Godel Technologies

About Naked Wines

Naked Wines is not just an online wine retailer; we’re trailblazers on a mission to enable enthusiastic wine drinkers to enjoy great wine without the guesswork.

Founded in 2008, on the pillars of quality, choice and fair pricing, we set out to create the most inclusive wine club in the world – dedicated to transforming the wine-buying experience and empowering people to make their own wine choices, and championing world-class independent winemakers. We’ve proudly been delivering outstanding wines to our customers (who we call Angels) for over 16 years.

Our business model is simple yet innovative: Naked Wines funds the production costs for winemakers upfront, allowing them to focus on creating exceptional wines without the financial burdens of traditional wine production, while passing the resulting savings back to our customers.

Our Angel customers in the UK, US and Australia have direct access to over 300 world-class independent winemakers and over 2,500 quality wines from 23 countries.

For more information, visit nakedwinesplc.co.uk and nakedwines.co.uk or find us @nakedusa

Posted 15 May 2025

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