AI Insights

Godel has been chosen by Awaze to support ongoing improvements across its digital platforms.

Awaze is a leading holiday rentals business, managing a portfolio of well‑known brands, including cottages.com, Hoseasons, Novasol, James Villas and Ardennes Etape, connecting guests with high‑quality holiday accommodation across the UK and Europe. With peak seasonal demand placing pressure on teams and digital platforms, Awaze sought additional technology expertise to help deliver rapid improvements and increase flexibility across its customer-facing systems.

Godel was selected to provide specialist support across front‑end development and content management, helping Awaze deliver quick, high‑impact enhancements in time for critical trading periods. A key focus of the engagement has been enabling marketing teams to operate more efficiently by reducing development bottlenecks and improving their ability to self‑manage content updates.

To maximise delivery velocity, the Godel AI-enabled delivery team incorporated Claude Code, Anthropic’s AI-powered coding tool into their day-to-day development workflow. By embedding agents directly into the workflow, the team were able to accelerate delivery, maintain code quality, and move faster without compromising on the architectural standards Awaze requires.

Alongside front‑end delivery, Godel has also assessed Awaze’s CMS landscape, providing clear recommendations to improve usability, efficiency and scalability. This approach ensures teams can respond faster to business needs while building a stronger foundation for future digital growth.

The collaboration allows Awaze to scale technology support in line with demand while maintaining momentum during critical periods. The engagement remains ongoing, with Godel continuing to support Awaze as digital priorities evolve.

“Awaze has had a very positive experience collaborating with Godel, particularly in delivering considerable improvements to our marketing and SEO platform, built on Contentful and a modern micro-frontend architecture. The team was given an ambitious workload alongside a clear end-of-year objective to deliver meaningful improvements, and they approached this challenge with professionalism, energy, and a strong focus on outcomes.

Despite the scope and complexity of the work, the Godel team completed all agreed deliverables ahead of schedule and proactively took on additional work. This enabled Awaze to realise concrete benefits well before our peak trading season, directly supporting commercial performance. The quality of the work has been consistently high, with strong attention to detail, solid engineering practices, and solutions that conform to our long-term architectural direction.

Just as importantly, the Godel management and delivery teams have been excellent partners throughout the engagement. They are collaborative, pragmatic, and clear communicators, integrating into Awaze’s product-led, outcome-focused ways of working. The team integrated well with our internal product and technology processes, showing a strong understanding of how to work effectively in a cross-functional, agile workplace.” – Andy MacGilvery, Group Director of Engineering, Awaze.

“Our collaboration with Awaze is a fantastic example of what partnership should look like. Moving fast, delivering quality, and integrating seamlessly with one another’s ways of working. The team’s ability to get ahead of schedule and directly support Awaze’s peak trading season is something we’re really proud of, and we’re excited to see the partnership continue to grow.” – Jack Snelling, CSO, Godel.

Posted 01 Jun 2026

share