Virgin Holidays has chosen Godel as its software development partner to work with the leisure company’s in-house teams to deliver increasing customer experience and aid the bookings process via The Godel team members will be seeded into Virgin Holiday’s teams to follow their processes and work together towards the same online customer conversion goals.

Godel will complement in-house skills within the agile digital development teams working together to contribute to an ever-improving online customer experience. These iterative changes to deliver a stream of marginal gains that lead to higher online conversion rates. The result is that more customers who visit the website to search for a holiday, book one.

“Godel was our choice of partner because the team understands agile working practices at an advanced level,” explains Sue Dickinson, Head of Trading Systems, Virgin Holidays.

“Working with the Godel team is starting to deliver real benefits to us and we love their passion for finding ways to deliver great software faster, leading to real customer and commercial value. They help us to bring to life our mission to make friends and build well across all our customer touch points.”

Godel is providing Java and web developers as well as Quality Assurance automation to complement the skills internally working in a continuous delivery style with cross-functional teams including UX, design and data insights – all of which helps Virgin Holidays to provide an excellent online customer experience as well as delivering at the backend to fulfil the bookings.

“We are working with Virgin Holidays to bring about iterative changes to its online booking processes so that customers visiting the website reach a successful conclusion in terms of making a booking online,” said Neil Turvin, CEO, Godel.

“Godel works with a number of large leisure brands to provide the extra resource required for rapid scaling of the team – especially in peak holiday times.”.