What is a Design Audit?
It’s a complex process that can help increase customer engagement, satisfaction and conversions.
The audit combines various UX methodologies, tests, and heuristics checks that give clarity and a better understanding of the product and identify current and potential usability problems, deviations and inconsistencies.
Why do you need a Design Audit?
It can help strategize and nudge a business in the right direction by solving real user problems. The audit will help you identify where users have difficulties in understanding the interface, tasks and principles of using the product. We can also provide you with solutions to make your product more user-friendly and understandable for your users.
Who needs a Design Audit?
It is relevant for both start-ups and established companies, especially when the company strives to deliver the most cohesive and successful experience to its users. It can be applied to websites, mobile applications, SaaS products, any design systems.
When to conduct a Design Audit?
– You experience any issues discussed in above section.
– Users complain about poor user experience.
– You want to update your product or add new features.
– Your product fails to meet business objectives.
– Redesigning your product.
– You notice a drop in your revenues.
How does a Design Audit work?
The experts at Godel Technologies will conduct the UX/UI Audit, identifying the critical interface flaws that are costing the business to lose money, and developing recommendations to address the flaws.
Process Steps
1. Preparation and Planning
– This is the first phase where the UX reviewer strives to define the organisation objectives, requirements and goals by communicating with the product stakeholders and form a personal audit strategy.
– In this stage it is important for the auditor to have clear knowledge of the users via user personas, competitor analysis and user flows.
– Sending surveys to the users is also a good way to gather high-level first impressions for the user base.
– In order to start an audit, we need information from the client.
2. Data Analysis
In this stage the auditor looks at important metrics such as:
– engagement rate,
– conversion rate,
– bounce rate,
– abandonment, etc.
3. Product Analysis
In this phase the auditor completes a usability and evaluation audit to inspect thoroughly the accessibility and heuristic predefined rules. Such as:
UI – look for Design inconsistencies, design system evaluation, accessibility checkup.
UX – check the behaviour of current users; usability testings; check the contextual messaging and its effectiveness (A/B testing, conducting user interviews, heuristic evaluation, look for navigation issues)
4. Sort Findings
After everything is collected the findings must be sorted and prioritised so the UX reviewer can showcase the most critical places in the product. Errors will be prioritised by relevance.
5. Insights and Recommendations
In the last phase the auditor shares the final analysis, findings and recommendations.
View more details about the Design Audit in the presentation