UX and UI Design

Our design talents identify solutions to help make your product comfortable and aesthetically pleasing for you and your users

DESIGN SERVICES WE PROVIDE

We're glad to present the areas where Godel offer their experts in design for covering any needs your business would require for creating the best UX/UI design solutions.

Research

We learn everything about problems, users, goals, markets, competitors

Prototyping

We convert research data into solution using wireframes, information architecture, etc.

Design

We add some colours into solution

Branding

We build visually recognisable style

Web and Mobile Design

Web design encompasses the creation of both simple websites and web linings as well as more complex web applications with complex logic, multiple forms, graphs and tables.
 
Mobile app development involves slightly different technologies than web solutions, but it has a huge impact on the information architecture, navigation and overall design of the app. This is why we have made mobile design a separate service offering.

Design Thinking

Human-centered problem-solving method

Research and Strategy

In-depth research to inform goal-oriented planning and decision making

Concept Formulation

Organizing and structuring information for easy access and understanding

Clickable Prototypes

Interactive mock-up of a website or app to test user interactions and design

Mobile Design

Designs optimized for smaller screens and touch interactions of mobile devices

Custom Web Design

Design tailored to specific business needs, goals and target audience for web pages

Information Architecture

Organizing and structuring information for easy access and understanding

Est. 2021

The Division has been founded

20+

Multidisciplinary product designers

4

Services provided: Research, Prototyping, Design, Branding

12

Successful Product launches

WE'RE PROUD OF OUR Certificates

Our team is constantly evolving, taking the best design courses available.

DESIGN PROCESS

It’s no surprise that our clients are often the same companies who hired us for UX/UI design projects, because who can explain the product better than the people who designed it?

 

The digital products and user interfaces Godel design specialists create are easy to use, look great, and represent your brand in the best way possible.

UX Research

UX research is a critical component of the user experience design process, and it involves understanding the needs, behaviors, and preferences of the people who will be using a product or service.

Design Audit

The audit combines various UX methodologies, tests, and heuristics checks that give clarity and a better understanding of the product and identify current and potential usability problems, deviations and inconsistencies.

UX Research

UX research is a critical component of the user experience design process, and it involves understanding the needs, behaviors, and preferences of the people who will be using a product or service. There are several different approaches to conducting UX research, including:

 

– User Interviews: This approach involves conducting one-on-one interviews with users to gather information about their needs, pain points, and feedback on a product or service.

– Surveys: Surveys can be used to gather quantitative data from a large number of users. They can be conducted online or in person, and they can cover a wide range of topics related to the user experience.

– Usability Testing: This approach involves observing users as they complete tasks or use a product or service, in order to identify areas of improvement.

– A/B Testing: This approach involves comparing two versions of a product or service to see which one performs better in terms of user engagement and satisfaction.

– Contextual Inquiry: This approach involves conducting research in the natural environment where the product or service will be used, such as in a home or office setting.

– Analytics: This approach involves analyzing data from user interactions with a product or service, such as click-through rates and engagement metrics.

 

Overall, the best approach will depend on the specific goals of the research and the target audience. It’s important to consider a combination of methods for a holistic understanding of user’s experience.

What is a Design Audit?

It’s a complex process that can help increase customer engagement, satisfaction and conversions.

 

The audit combines various UX methodologies, tests, and heuristics checks that give clarity and a better understanding of the product and identify current and potential usability problems, deviations and inconsistencies.

 

Why do you need a Design Audit?

It can help strategize and nudge a business in the right direction by solving real user problems. The audit will help you identify where users have difficulties in understanding the interface, tasks and principles of using the product. We can also provide you with solutions to make your product more user-friendly and understandable for your users.

 

Who needs a Design Audit?

It is relevant for both start-ups and established companies, especially when the company strives to deliver the most cohesive and successful experience to its users. It can be applied to websites, mobile applications, SaaS products, any design systems.

 

When to conduct a Design Audit?

– You experience any issues discussed in above section.
– Users complain about poor user experience.
– You want to update your product or add new features.
– Your product fails to meet business objectives.
– Redesigning your product.
– You notice a drop in your revenues.

 

How does a Design Audit work?

The experts at Godel Technologies will conduct the UX/UI Audit, identifying the critical interface flaws that are costing the business to lose money, and developing recommendations to address the flaws.

 

Process Steps

 

1. Preparation and Planning

– This is the first phase where the UX reviewer strives to define the organisation objectives, requirements and goals by communicating with the product stakeholders and form a personal audit strategy.
– In this stage it is important for the auditor to have clear knowledge of the users via user personas, competitor analysis and user flows.
– Sending surveys to the users is also a good way to gather high-level first impressions for the user base.
– In order to start an audit, we need information from the client.

 

2. Data Analysis

In this stage the auditor looks at important metrics such as:

– engagement rate,
– conversion rate,
– bounce rate,
– abandonment, etc.

 

3. Product Analysis

In this phase the auditor completes a usability and evaluation audit to inspect thoroughly the accessibility and heuristic predefined rules. Such as:

 

UI – look for Design inconsistencies, design system evaluation, accessibility checkup.

 

UX – check the behaviour of current users; usability testings; check the contextual messaging and its effectiveness (A/B testing, conducting user interviews, heuristic evaluation, look for navigation issues)

 

4. Sort Findings

After everything is collected the findings must be sorted and prioritised so the UX reviewer can showcase the most critical places in the product. Errors will be prioritised by relevance.

 

5. Insights and Recommendations

In the last phase the auditor shares the final analysis, findings and recommendations.​

 

View more details about the Design Audit in the presentation

TECHNICAL EXPERTISE

Visit our technology pages to get a detailed understanding of our technical skills. If there is something specific you are looking for that we haven’t mentioned, please do contact us and ask. Given the pace of change in our industry, it’s an impossible task to keep this pages up to date!

Design Solutions

Design Solutions
Consultancy

Consultancy

Aliaksandr Soryn

Head of Design Division

"Design is like a recipe of a lovely dish. And the recipe is a set of instructions and ingredients that, if followed correctly, result in the desired feelings and emotions and sometimes, beautiful and warm memories. Similarly, design is a process of planning, organising and implementing various elements to create a desired outcome. Both recipes and designs require creativity, experimentation and iteration to become perfect, and our designers know how to cook this lovely dish for you."

Related
Case Studies

Yoti

Yoti is a London-based technology company, on a mission to become the world’s trusted identity platform.

 

Founded in 2014 by Robin Tombs, Duncan Francis and Noel Hayden, Yoti is home to a team of over 200 people with headquarters in central London, an office in India and a growing presence in the USA.

Shell Energy

Shell Energy (formerly First Utility) wanted to change the face of the industry by fighting on behalf of the consumer. Not content for things to stay as they are, Shell Energy challenged the status quo to make energy simpler, fairer and cheaper.

 

Having already reduced switching times from five, to just over two weeks with their ‘Fix the Switch’ campaign, Shell Energy are committed to giving clients insights into their energy usage through the latest technology.

Boden

Boden is a British clothing retailer selling primarily online and mail order through their catalogue.

With online retail sales continuing to grow the competition for customers is becoming increasingly high. Retailers face constant pressures to be able to deliver the right products to consumers whilst delivering outstanding shopping experiences.

These demands put great pressure on the technology division for these retailers to stay ahead of the game.

Clifford Thames

Established in 1948 Clifford Thames (now OEConnection) sits at the heart of the global automotive aftermarket. Creating and managing the data needed to repair and maintain vehicles for many major vehicle manufacturers including Ford, General Motors, Jaguar Land Rover, Hyundai, Renault and the VW group.

What our clients say

Ideal Strategic Partnership

“Our collaboration with Godel is the ideal strategic partnership; it supports our growth by allowing us to get new developments and products to market faster whilst increasing our software quality. At First Utility we are continually looking at ways in which we can put our customers first and ways in which we can cut costs to keep more money in their pockets”.

Keith Sterling | Head of Software Development

Long-term partnerships, built on trust

We partner with some of the UK’s leading household names to extend their development capacity