The Correlation Between Covid-19 and Digital Transformation
As a result of Covid-19, digital transformation is now considered ‘top of the to-do list’ for many businesses, but what does this mean for their functionality, and more specifically, their use of technology? First and foremost, it’s meant that organisations have had to identify new means of communication; externally with their customers, and internally with their staff. This has inevitably meant that they have introduced new technologies into their ways of working, and given the ever-changing nature of the pandemic, it’s important that firms are able to respond quickly.
Twilio, a cloud communications company, in their Covid-19 digital engagement report, outlined the complex challenges regarding business’ digital engagement strategies, which have arisen as a result of the virus. The report concludes, that despite its’ many disadvantages, one of the few advantages of Covid is that it has somewhat forced businesses to accelerate their digital transformation journey, with as many as 96% of decision makers agreeing with this.
What this means is that businesses are now using technology to create new experiences for their customers, which can’t be done with standard ‘off-the-shelf’ software. In order to stand out from their competition, organisations must use technology to deliver themselves, and their products in a new way which will attract custom and in turn, increase their revenues. To do this, the a completely new set of processes, practices and intelligence to ensure their relevance, viability and success.
Organisations everywhere had to use technology to ensure that their level and quality of communication stayed the same whilst they shifted to remote working. Overall, technology enabled employees to stay as productive as they had been in an office environment and it’s fair to say that this would not be possible without the use of The Cloud, which is described as being one of the areas most drastically changed by Covid-19. However, data also showed that the amount of casual conversations between employees and new or existing contacts fell, and this is often where innovative ideas come from.
Speaking on the matter, Godel’s Technical Presales Consultant, Jorge Garcia de Bustos explains that “The news often contains negative press about companies that struggle to adapt, and so fall behind with their business need. I find that we don’t hear enough about the thousands of businesses that have succeeded in setting up or improving their B2B and B2C channels, and are able to reach new audiences and markets because of that”
So, whilst many of us have experienced the downfalls of Coronavirus in some form, it’s important to remember that it will provide windows of opportunity, too.
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