MGS partnership with Godel helps to shape customer experience product roadmap

MGS use advanced data integrations to deliver truly best-in-class automotive solutions, helping dealers, OEMs, and mobility providers to optimise sales and aftersales performance, sustainably boosting retention and profitability.

They provide specialist automotive support to optimise every aspect of the customer journey, with seamless integration of solutions across data management, cleansing, predictive marketing, lead prioritisation and customer experience.

MGS CX, the brand’s customer experience platform, captures and manages both solicited and unsolicited feedback from key touchpoints across the customer lifecycle, providing actionable insights to drive measurable growth for global brands.

“With continual evolution of our industry leading MGS CX platform being a business priority, we were looking for a consultancy partner to support us to both evaluate and refine our product development roadmap” said Chris Poulsom, MGS Director of Product and Operations.

“With an influx of client work and the resulting internal resource constraints, we were mindful that focus on development plans could wane without dedicated support. We were keen to engage a partner to work alongside our teams, evaluating the CX product roadmap and the benefit that new applications and technologies alongside innovative concepts and techniques could bring.”

Godel held a series of workshop sessions with internal MGS development teams, working collaboratively to identify potential enhancements to data management, analytics and network structuring. Godel assessed the myriad of information collected and presented comprehensive reports back to MGS with recommendations for improvements alongside clearly identified challenges and dependencies.

MGS were delighted with the outcome, as Chris explained. “We were impressed at how quickly Godel integrated with our business – they worked well with our teams, gaining their trust and supporting us to find the most effective solutions by bringing a different perspective to the table. They gained a comprehensive understanding of our technologies and challenges in a short space of time and were supportive throughout the entire process and beyond.”

Godel were able to offer recommendations on efficiencies and bringing products to market quickly, which greatly contributed to shaping the MGS CX product roadmap. “We were really pleased with how Godel supplemented our own in-house capabilities to ensure a successful project outcome. Godel provided in-depth reporting, full of insightful ideas on how we could effectively drive future development, ensuring the next version of MGS CX continues to deliver measurable growth for our customers. One of the real benefits to us was the way Godel were able to present the findings back to both our technical teams and our senior stakeholders, actively engaging both audiences,” said Chris.

Reflecting on the consultancy, Paul Green, CCO at Godel said: “Consultancy allows our clients to access diverse knowledge and skill sets to gain a unique perspective on their projects. We are delighted to have supported MGS in fulfilling their requirements and helping them shape their CX roadmap for the future.”