Godel helps Marketing Delivery ramp up software development 57%

Automotive eCRM and social media agency Marketing Delivery has chosen Godel as its nearshore software development partner to help prioritise and resource new opportunities through software development.

Godel will supply a dedicated team of full time software developers based in its development centre in Minsk, Belarus to augment the in-house Marketing Delivery team by 57% more resource, and bring to life new products and services whilst also exploring new projects.

“Our business is growing quickly and we want to have access to the skill set to be able to deliver development as fast as it’s required,” explains Jeremy Evans, MD, Marketing Delivery.

“We’ve done our research and we can see lots of new ideas on the horizon to help our automotive clients better communicate with their customers digitally via social channels – we’d like to realise these plans.

“The bottom line is that when we hire developers in-house, their resource is quickly eaten up with other things almost overnight. Working with a dedicated team of developers from Godel means they can focus entirely on the new things – future products and services – to help us continue our path of growth.”

Marketing Delivery has already begun working with the team in Belarus, attending daily videoconferences and stand ups as an extension of its internal team.

“We see the Godel team as a ring-fenced resource for new products and services, but anticipate that it will become a long term relationship as an extension of our own team,” concludes Jeremy Evans.