In recent years, technology
has impacted the retail industry through the rise
of e-commerce and online shopping and improving
the in-store customerexperience
With over 20 years’ experience in the fresh food sector, Muddy Boots have developed a suite of software solutions that allows data to pass up and down supply chains from farm to retailer, providing insight that enables their customers to instantly view, manage and report on the quality, traceability, and compliance of their products and suppliers.
There are huge shifts happening in the retail industry driven by the uptake of mobile technology, the growth of social platforms and increased human-connectedness. For retailers to build their competitive advantage they need to understand the consumer, whilst finding ways to improve their price image and overall value proposition.
Price and promotion are two of the most important levers that a retailer can pull. But doing this right isn’t easy: competition is fierce as discounters and pure online retailers grow, and price transparency is greater than ever. To build loyalty, it’s crucial to strengthen customer price perception without reducing prices so low that you limit financial growth — or worse.
In The Style
In the 19th-century, Manchester earned the nickname of ‘Cottonopolis’ as it became the centre of the global cotton trade.
Digital innovation, social influencers and changes in consumer spending have significantly impacted the fashion industry. Manchester once again has established itself as a centre of textiles, as it has quickly become a hub of fast fashion businesses.
According to a recent report by the analysts Retail Economics for the law firm Womble Bond Dickinson, the internet is expected to account for 53% of all retail sales in the next 10 years, up from around a fifth currently.
Boden is a British clothing retailer selling primarily online and mail order through their catalogue.
With online retail sales continuing to grow the competition for customers is becoming increasingly high. Retailers face constant pressures to be able to deliver the right products to consumers whilst delivering outstanding shopping experiences.
These demands put great pressure on the technology division for these retailers to stay ahead of the game.
Appliance retailers have come under intensifying competition from other retailers such as supermarkets, department stores as eCommerce continues to drive the growth of the UK’s consumer appliances market, which is currently estimated to be worth around £10bn.
The proliferation of eCommerce has enabled shoppers to easily search for, compare and find the exact items they need and have them shipped to their door. Leading the way with delivering the highest standard of customer experiences in this space are online retailer AO.com.
What our clients say
We Were Able to Get an Engineering Team with the Right Skills We Needed
"We looked at the option of offshoring and using an engineering arm of another business and we came across Godel. An advantage of this was that we were able to get an engineering team with the right skills we needed, at the speed we needed. I was doubtful how many other people could achieve that".
Jon Cleaver | Chief Technology Officer
Godel Are Also Representing AO to Other Businesses
"The Godel team has complete ownership in terms of setting up new products, communications and any interactions with those third-party systems and the AO internal systems. Given how much AO values its customers, by working with third parties Godel are also representing AO to other businesses".
David Igoe | Head of Software Development
Extra Flexibility Across All Aspects of Quality Assurance
“Working with Godel has given us the extra flexibility across all aspects of quality assurance. They have helped us when we have needed people, and the resources they have provided have helped us to not only improve our products but given us the extra man-power to meet tight deadlines”.
Dave Beck | Test Manager
We Were Dealing with Some Really Good Developers
“After meeting with Godel we really liked their model and decided to give it a go. We were used to building software in house and so we had some concerns around giving this responsibility to someone else and kept a very close eye on what our Godel team were producing. Although we quickly realised that we were dealing with some really good developers”.
David Petronzio | Head of Development