Retail

Boden is a leading British clothing brand that designs and sells clothing with a quintessentially British style that our customers say makes them smile. Starting in the UK 30 years ago with a growing base of customers in the UK, US and Germany, Boden is best known for conveying a certain joie-de-vivre through its product imagery.

Boden has always been a direct-to-consumer, catalogue-based business and is best known for having the ability to convey a story about lifestyle and what they’re about through the imagery of its product.

The Boden brand portrays a lifestyle that its customers aspire to – whether on holiday, dressing for an occasion, or just living everyday life.

With over 20 years’ experience in the fresh food sector, Muddy Boots have developed a suite of software solutions that allows data to pass up and down supply chains from farm to retailer, providing insight that enables their customers to instantly view, manage and report on the quality, traceability, and compliance of their products and suppliers.

There are huge shifts happening in the retail industry driven by the uptake of mobile technology, the growth of social platforms and increased human-connectedness. For retailers to build their competitive advantage they need to understand the consumer, whilst finding ways to improve their price image and overall value proposition.

Price and promotion are two of the most important levers that a retailer can pull. But doing this right isn’t easy: competition is fierce as discounters and pure online retailers grow, and price transparency is greater than ever. To build loyalty, it’s crucial to strengthen customer price perception without reducing prices so low that you limit financial growth — or worse.

In the 19th-century, Manchester earned the nickname of ‘Cottonopolis’ as it became the centre of the global cotton trade.

Digital innovation, social influencers and changes in consumer spending have significantly impacted the fashion industry. Manchester once again has established itself as a centre of textiles, as it has quickly become a hub of fast fashion businesses.

According to a recent report by the analysts Retail Economics for the law firm Womble Bond Dickinson, the internet is expected to account for 53% of all retail sales in the next 10 years, up from around a fifth currently.

Boden is a British clothing retailer selling primarily online and mail order through their catalogue.

With online retail sales continuing to grow the competition for customers is becoming increasingly high. Retailers face constant pressures to be able to deliver the right products to consumers whilst delivering outstanding shopping experiences.

These demands put great pressure on the technology division for these retailers to stay ahead of the game.

Appliance retailers have come under intensifying competition from other retailers such as supermarkets, department stores as eCommerce continues to drive the growth of the UK’s consumer appliances market, which is currently estimated to be worth around £10bn.

The proliferation of eCommerce has enabled shoppers to easily search for, compare and find the exact items they need and have them shipped to their door. Leading the way with delivering the highest standard of customer experiences in this space are online retailer AO.com.