Feefo, the UK’s Number 1 consumer ratings and reviews platform, have selected Godel to support their continued rapid expansion. Feefo, who are responsible for sending hundreds of thousands of feedback requests each week on behalf of global businesses, have collaborated with the Manchester based software firm to provide the required additional technical resource.

Feefo continue to innovate by responding to the needs of businesses, consumer expectations and the ever-changing requirements from search engines. James Mancz, Head of Software Development, made the decision to supplement his in-house team to fulfil the ongoing demands of the business.

“We have an in-house development team here in Petersfield, but we wanted to on-board a partner who would be able to provide additional technical resource to support us fulfilling our exciting roadmap as quickly as possible. When we started to look at partners it was important for us to find a solution that was flexible and, most importantly, able to deliver code to the same high standards that we achieve internally.”

The feedback collected by Feefo provides valuable business insights to businesses who want to hear the genuine voice of their customers. As a closed-feedback platform, only those customers who have made an online or store purchase or transaction are invited to leave a review, putting Feefo at the forefront of establishing trust in the reviews sector.

James continued “We communicate with our Godel team every day; we have daily stand-ups, weekly and monthly planning meetings. We recently released a Shopify plugin that allows merchants using that eCommerce platform to seamlessly integrate the power of the Feefo reviews platform into their own web-store as simply as a few clicks of a mouse.  We will add more features on our existing platforms and continue to expand our integration solutions into other ecommerce areas.  Godel are the perfect partner and we are confident they have the technical competence to assist us.”

Neil Turvin, CEO at Godel “To have been selected by a globally renowned brand verifies that we provide an exceptional level of talent and our reliability as a partner. It’s an exciting time to be working alongside Feefo as they are growing at a phenomenal rate introducing new features and constantly evolving.

It’s been great working with Feefo, as an organisation their focus on quality mirror that of ours here at Godel and I’m looking forward to developing our relationship with them in the future.”