Virgin Holidays


Established in 1985, Virgin Holidays is an award-winning travel company offering bespoke international travel experiences from unbelievable destinations such as Bali and Las Vegas. Founded on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.


  • Software Development
    Quality Assurance
    Automated Quality Assurance
    Agile Delivery


  • Java


  • Travel

Dedicated Team

  • Reverse Augmentation

Duration Of Project

  • 4 Years +

Godel Technologies and Virgin Holidays | An Agile Partnership

Sue Dickinson

Head of Trading Systems

Mark O'Neill

Agile Development Manager


Virgin Holidays has chosen Godel as its software development partner to work with the leisure company’s in-house teams to deliver increasing customer experience and aid the bookings process via The Godel team members will be seeded into Virgin Holiday’s teams to follow their processes and work together towards the same online customer conversion goals.


Godel will complement in-house skills within the agile digital development teams working together to contribute to an ever-improving online customer experience. These iterative changes to deliver a stream of marginal gains that lead to higher online conversion rates. The result is that more customers who visit the website to search for a holiday, book one.


“Godel was our choice of partner because the team understands agile working practices at an advanced level”, explains Sue Dickinson, Head of Trading Systems, Virgin Holidays. “Working with the Godel team is starting to deliver real benefits to us and we love their passion for finding ways to deliver great software faster, leading to real customer and commercial value. They help us to bring to life our mission to make friends and build well across all our customer touch points.”


Reverse Augmentation

Godel is providing Java and web developers as well as Quality Assurance automation to complement the skills internally working in a continuous delivery style with cross-functional teams including UX, design and data insights – all of which helps Virgin Holidays to provide an excellent online customer experience as well as delivering at the backend to fulfil the bookings.


“The world of software moves at a frenetic pace like travel so the idea of continuous improvement is one that the teams take on board and Godel have very much been part of delivering those improvements. There have been some very specific and impressive changes around improving our test cycles… which have a direct impact on how quickly things can be released to our customers”, – concludes Sue.

Reverse Augmentation


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