Motorpoint
DESCRIPTION
Motorpoint is the UK’s largest independent retailer of nearly new and used cars and vans, with in-store, online and home delivery purchase options. Motorpoint has 20 stores located across England, Scotland and Wales. Founded in 1998, the business is proud to be the car buyers’ champion – and remains committed to making the car buying process simple and stress-free.
As an omnichannel automotive retailer, Motorpoint is proud to offer great choice, value, and service to customers throughout the UK. Through the combination of in-house bespoke capabilities and best of-breed market technology, Motorpoint looks to offer quality vehicles at a competitive price both in-store and online.
With a focus on staying ahead of the curve, Motorpoint decided to look for a software development partner that would deliver a competitive advantage for its product offering.
CASE STUDY
The car sales sector is highly competitive, with many companies vying for market share, so Motorpoint needed to enhance its digital customer experience to stay at the top. Navigating increasing challenges in the technology market meant that recruiting within the UK was becoming extremely difficult. Motorpoint is not primarily a ‘technology company’, which often resulted in elongated lead times for team growth.
“With a focus on staying ahead of the curve,we decided to look for a software development partner that would deliver a competitive advantage for our product offering. Having spoken to several potential partners, Godel offered the best value and experience for Motorpoint both in terms of technology knowledge and to act as an extension of our team.” Neil Gaskell, Head of Development at Motorpoint
Looking at large-scale digital transformation with the support of a long-term partner, Godel offered an opportunity for the automotive retailer to increase the rate at which changes could be made. It was important to work with a partner who could provide a high level of tech skills for public-facing products.
BLENDED TEAMS
Wherever possible, Motorpoint stays abreast of the latest technology trends and techniques. Working with Godel has meant the team have always been very keen to follow the business on that path and has been pivotal in launching Motorpoint’s native cloud capabilities.
Godel successfully introduced two new finance lending partners to Auction4Cars.com. This gives buyers more options when purchasing vehicles on the platform and offers dealers the opportunity to win, pay and collect new stock in minutes. The outcomes from this project have seen an uplift of around 5% in revenue. Godel was also responsible for automating Motorpoint’s Sell Your Car journey, which is now a significant channel for the business driving over 20,000 clicks a month.
“Working with Godel has changed how the team approaches projects, particularly those with larger deliverables. Evolving processes has allowed for the successful delivery of a range of large-scale technology projects. Both our business and our customers have benefited hugely from the work the technology teams have done. From the introduction of Sell Your Car to the reinvigoration of the Auction4Cars.com platform, Godel has proven invaluable in pushing forward developments within the business.” Neil Gaskell, Head of Development at Motorpoint
