Since August 2013 In The Style has already established a following of over 1 million fans on social media. The company has grown rapidly in the last 3 years, with more than 2000 pieces of press coverage, over 300 celebrity spots and 14 hugely successful, exclusive celebrity ranges. All celebrity collections have been hugely successful and are 3 of the most recognised exclusive ranges within the fashion world.
To continue their growth In The Style fashion needed an app and used a SaaS platform allowing them to create an app quickly to target and retain their customers.
However once up and running, it became clear that the SaaS product was a rigid platform which didn’t give the flexibility required. Creating a unique identity in the ecosystem was quite restrictive, and the high contract cost meant that ROI became difficult as there were limitations to optimise conversion.
In The Style went to the market to look for a partner who could deliver a custom application, before the peak trading cyber period in November.
Jon Cleaver, Chief Technology Officer at In The Style, said;
"We looked at the option of offshoring and using an engineering arm of another business and we came across Godel. An advantage of this was that we were able to get an engineering team with the right skills we needed, at the speed we needed. I was doubtful how many other people could achieve that."