David Igoe, Head of Software Development






  • .Net



Engagement Model:

  • Godel Pods

Duration Of Project:

  • 1 year +
Play Video put their customers at the heart of everything they do, ensuring that they get the best experience from browsing products online, to taking delivery of their new appliance.


Appliance retailers have come under intensifying competition from other retailers such as supermarkets, department stores as eCommerce continues to drive the growth of the UK’s consumer appliances market, which is currently estimated to be worth around £10bn.

The proliferation of eCommerce has enabled shoppers to easily search for, compare and find the exact items they need and have them shipped to their door. Leading the way with delivering the highest standard of customer experiences in this space are online retailer


With the pace of change in retail being more relentless than ever, required a software development partner which could assist in their delivery of improvements to their estate. They came to Godel during the setting up of their German expansion,

Godel has been responsible for projects including the integration of AO systems with third-party e-commerce platforms such as eBay. David Igoe, Head of Software Development at, said;

"Our Godel team are responsible for integrating third parties with our internal AO systems. So, effectively, they’re providing an alternative revenue streams for AO in addition to, allowing us to sell our products on marketplaces such as eBay."

Godel Pods

Established after a £1 bet from founder John Roberts in 2000, now delivers tens of thousands of appliances each week to its customers, and they are recognised for their exceptional dedication to delivering excellent customer experiences. The company has a host of awards in its trophy cabinet, including; Retail Week’s Best Employer and Verdict’s Retailer of the Year.

Describing how Godel is helping to deliver value for AO's customers, David Igoe said;

"The Godel team has complete ownership in terms of setting up new products, communications and any interactions with those third-party systems and the AO internal systems. Given how much AO values its customers, by working with third parties Godel are also representing AO to other businesses."


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