The retail industry has never been for the faint of heart. Traditionally, it is a low-margin business, meaning the difference between success and failure is very small. Now, those low margins are coming under greater pressure from increasing costs, reduced spending and competition from online enterprises.
Against such a backdrop the use of technology within retail organisations is vital for survival and growth. This requires CIOs to be constantly evaluating new technologies and providing recommendations to the business as to whether these can improve performance and reduce costs.