Appliance retailers have come under intensifying competition from other retailers such as supermarkets, department stores as eCommerce continues to drive the growth of the UK’s consumer appliances market, which is currently estimated to be worth around £10bn.
The proliferation of eCommerce has enabled shoppers to easily search for, compare and find the exact items they need and have them shipped to their door. Leading the way with delivering the highest standard of customer experiences in this space are online retailer AO.com.