Customer generation company MVF has chosen Godel as its nearshore software development partner to help rapidly scale its business. The company, which has offices in London and Austin, Texas, has an average annual revenue growth rate of 39% for the past five years, and since its inception in 2009 has grown to over 500 employees.

“We’re growing rapidly, but scalability relies upon technology to stay ahead of the curve and despite being based in London, we struggle to hire senior software developers who can hit the ground running as the market is so competitive,” explains Michael Johnson, CTO, MVF.

“Our employees are increasingly involved in value-driving activities based around how things are done, but increased levels of automation are the only way to keep pace with the growth we’re achieving.

“To increase our competitive advantage, we must engage MVFers in more value-driving activities – bespoke technology and increasing the levels of automation across our business will free our employees to work on high impact projects, helping us to keep pace with our current high growth rate.”

Godel’s developers will augment MVF’s in-house team with senior developers working on core systems treated very much as part of the business – being put through staff on-boarding programs at the London HQ in the same way as new recruits to the business.

“We want to see the Godel team work with us to drive innovation in core parts of our business, rather than being a project team to hand things to – we want more sustained innovation across the whole business and we see Godel as a great solution to help us drive that,” explains Michael Johnson.

“We chose to work with Godel because they put great emphasis on people and values which mirrors our values-based culture too. When we first met, the Godel team very much left us with the impression that they have a straightforward and honest approach, and would meet their promises, which is exactly what we are finding. We have very clear communications and they are growing with us.”

Paul Green, chief commercial officer of Godel said: “By working with Godel, MVF isn’t impaired by the UK skills gap and the lack of senior developers available to grow its business rapidly – we can simply plug them into the business and they have the experience to run with any project.”

“We’re really looking forward to helping MVF scale in line with the demands in its market place.”

About MVF

MVF helps ambitious businesses grow by providing a scalable source of new customers. Our technology and world class cross-channel marketing teams help connect active customers with businesses looking to scale, providing quality sales ready leads directly to our clients on a pay-per-lead basis. Founded in 2009, MVF remains one of the UK’s fastest growing companies, ranked in the top 100 on the most recent Sunday Times UK Tech Track, Profit Track, International Track and Best Companies to Work For.