What Mobile technologies will be the most innovative this year? What programming languages, frameworks and platforms will lead in this sphere? What will be the biggest challenges the Mobile industry will face in 2025? We sat down with Head of Mobile Siarhei Adamenia to find out the answers to these questions.

What technologies do you predict will drive the most innovation in Mobile in 2025?

The trend of Advanced Artificial Intelligence integrations in mobile apps will continue to follow the trajectory established over the past two years in 2025. Expansion of the 5G networks enhanced mobile connectivity with faster speeds and lower latency. AR/VR integrations are becoming more popular in mobile devices, offering immersive experiences. UI/UX and unique app experiences.

What programming languages, frameworks, or platforms do you think will lead in Mobile?

I do not expect any game-changer here in 2025. Native development still prevails. However, the interest from the business for making cross-platform and hybrid solutions is increasing year by year. Maturity of the frameworks, community expertise, time to market and coasts creating a space for non-native development.

What role will emerging markets play in driving mobile innovations?

Emerging markets are becoming pivotal in driving mobile innovations due to their unique challenges, growing demand, and untapped potential. It will contribute to actions such as getting affordable devices, a mobile-first infrastructure development, super apps, digital payments and fintech (mobile money, digital wallets etc.), and global tech collaboration.

What do you think will be the biggest challenges facing the mobile industry in 2025?

One of the biggest challenges is fighting for the user’s attention. Attention to functionality, to design. The ability to make applications fault-tolerant and provide for variants of operation when a service or part of a service is unavailable. The application does not crash and users stay using the product.

Where do you see the greatest opportunities for growth in Mobile?

Growth will continue in the following areas related to digital payments:

  • E-commerce
  • AR/VR, AI and IoT integrations
  • App analytics.

What strategic priorities should companies in the mobile industry focus on to stay competitive?

I believe the biggest priorities are to accumulate technical expertise, optimise products for mobile users, leverage customer data, mobile analytics and measurement, and adopt new customer service channels.